ADDRESSING OUR AUDIENCE

Today I began to research into other films and see how they attracted/adressed their audiences. I looked into other films that are the same genre as "The Black Rose" to see what their front page of their website looked like and how they entised their audiences. For example I firstly looked at "Incidious".

From looking at this website I realised I had to make my homepage represent the genre. For example in the picture to the left of this you can clearly see that this is a thriller/horror due to the facial expression, the cold colours and the fonts used. The makers of this film have adressed their audiences by using social media such as facebook and Twitter, from this allowing them to keep people updated on the films status and extra suprises added in. The makers of Indidious have added in other features such as real life supernatural encounters to keep the audience excited to see the film.

This is my homepage to my webiste for the Black Rose. I have attracted/adressed my audience by using social media such as facebook and Twitter due to the fact these two sites are both expanding beyond belief and are a perfect way to keep your audience updated on whats new. Our group have come up with a technique in which we could further adress our audience and keep them excited for the release of our film. For instance in

the bottom right of the website you can see a picture entilted " Have you seen this man" from this we have sent this man to all the major cities in Britain, consiting of London, Birmingham and Machester etc. From this he will be handing out "Black Roses" in which each person would be entered into a draw in which 5 people would recive free tickets to sit the premiere of the film.

This is another way Film makers adress and attract their audiences. Facebook is the largest and fastest growing social website. From this it is the easiest and fastest was to keep your audience updated. From this we made our own for the same purpose.

FILM DISTRIBUTION

I looked at the FDA website to research and find out more about film distribution and what it has to do after the production proccess has come to an end.  The FDA descibe the term "distribution" to be the "highly competitive business of launching and sustaining films in the market place. It's vital to the health of the film industry as a whole. Films don't become well known, or find their place in the world, by accident. The ditributors challange is to bring each one to market , starting from scratch (except for a sequel) and realising its potential."

While on the FDA website: (http://www.launchingfilms.tv/index.php) I watched videos which gave me a further insight into the stages and proccesses the films have to go after the production proccess has come to and end and is ready to be viewed by the public. I began to watch what happend at the beginning of the distibution proccess and what plans they have to make in order for them to release the film. I also watched and gathered information about how important the film trailer actually is, in entising the audience into watching their product. For example:

http://www.launchingfilms.tv/acquisition.php?video=1&autostart=1

I firstly looked at the "release of the film" - This consists of planning on how they're going to sell this product to their audience. The first stage is what their target audience is and then after to make campaign to advertise their product. the second stage is the discussion on the film budget and how much they are going to spend. From this they can begin their distribution of the film.

http://www.launchingfilms.tv/marketing.php?video=3&autostart=1

I then looked at the "film trailers"- From this I found out that the most important piece of distributing a film is the film trailer. From this you are giving the audince a taster and an insight to the film they could possibly see and buy into. The whole purpose of a trailer is to build awareness for the film and lure in future customers.


As a group we decided on choosing "Metrodome" as our distributor seeing as it fits all of the Black roses' requirements. For instance, Metrodome is a London based company in which it produces films that recive a niche audience. These films are culturally based, oppose to being big Hollywood block busters such as films like "Mission Impssoible".  
Metrodome have produced films such as: 
- The last Seven 
- In Darkness 
- Resistance